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Insights from the WARC Awards - Local insights boost brand
Description
The second episode in a special three-part series that looks at the winners of the WARC Awards, highlighting work that worked and asking what you can learn from it, particularly from a creative effectiveness point of view. Discussing McDonald's Big enough to make a difference, Ujjivan’s An envelope that sealed the fate of women, and Nescafé’s Brewing coffee culture in tea-drinking India.
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For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
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