Episode Details
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Brilliant marketing or dark art?
Episode 298
Published 1 year, 9 months ago
Description
Where do you draw the line between persuasion and manipulation? WARC's Rica Facundo talks to Dan Monheit, CEO at Hardhat, and Sarla Fernando, member of the ADMA Regulatory and Advocacy Working Group.
For 40 years, WARC has been providing the marketing industry with rigorous, unbiased evidence and expert effectiveness guidance. The WARC Podcast publishes a new episode every Tuesday and Thursday.
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