Episode Details
Back to Episodes
What 1.1 million purchase journeys tell us about reach
Episode 316
Published 1 year, 3 months ago
Description
New research from Oxford University’s Felipe Thomaz questions the importance of optimising campaigns for maximum reach. Hosted by WARC’s Alex Brownsell. Read the full report here: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising.