Podcast Episodes
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How Google Ads Location Targeting Ruins Local ROAS
Season 1 Episode 17
Lucas and Luna dive into a common but costly mistake in Google Ads: relying on default location targeting. They break down how 'presence or interest'…
1 month, 1 week ago
How Google Ads Call Extensions Boost Conversion Rates
Season 1 Episode 16
In this episode, Lucas and Luna dive into the surprisingly high conversion rates of Google Ads call extensions. They break down the data: phone calls…
1 month, 1 week ago
How Ad Scheduling Can Double Your Google Ads ROI
Season 1 Episode 15
In this episode, Lucas and Luna explore how adjusting ad schedules based on time-of-day and day-of-week performance can dramatically improve Google A…
1 month, 1 week ago
How Google Ads Conversion Tracking Lies to You
Season 1 Episode 14
Lucas and Luna unpack one of the most pervasive blind spots in Google Ads: conversion tracking that looks correct but systematically underreports or …
1 month, 2 weeks ago
How Google Ads Budget Pacing Algorithms Are Stealing Your Spend
Season 1 Episode 13
Episode 13 of The Google Ads Podcast digs into Google Ads' budget pacing algorithms and how they can silently drain your daily budget before the end …
1 month, 2 weeks ago
How Search Term Isolation Rescues Your Google Ads Budget
Season 1 Episode 12
Lucas and Luna dig into a specific Google Ads problem that often flies under the radar: search term isolation. In episode 12, they walk through a rea…
1 month, 2 weeks ago
How Bid Modifiers Are Wasting Your Google Ads Budget
Season 1 Episode 11
Episode 11 of The Google Ads Podcast digs into bid modifiers in Google Ads. Lucas explains how the common practice of applying blanket device, locati…
1 month, 2 weeks ago
How Landing Page Speed Crushes Your Google Ads ROI
Season 1 Episode 10
Lucas and Luna drill into the single most overlooked factor in Google Ads performance: landing page load time. They break down Google's new 'Interact…
1 month, 2 weeks ago
Why Your Google Ads Account Audit Is Probably Wrong
Season 1 Episode 9
Lucas and Luna dive into a 2026 case study from a mid-market e-commerce brand that ran their own account audit and missed the real problem: a mismatc…
1 month, 2 weeks ago
How Auction-Time Bidding Changes Your Google Ads Strategy
Season 1 Episode 8
Episode 8 of The Google Ads Podcast with Fexingo tackles auction-time bidding—Google Ads' shift from keyword-level bids to real-time, user-level bidd…
1 month, 2 weeks ago