Podcast Episodes
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How Google Ads Performance Max Campaigns Cannibalize Your Search Spend
Season 1 Episode 27
Lucas and Luna dig into a problem many PPC managers are facing in mid-2026: Performance Max campaigns that silently steal traffic and budget from you…
1 month, 1 week ago
How Google Ads Audience Segmentation Maximizes ROAS in 2026
Season 1 Episode 26
Lucas and Luna dive into the power of audience segmentation in Google Ads, using a case study of a mid-market e-commerce brand that boosted ROAS by 3…
1 month, 1 week ago
How Google Ads Experiment Splits Can Double Your ROI in 2026
Season 1 Episode 25
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the most underutilized tool in PPC management: experiment splits. Th…
1 month, 1 week ago
How Google Ads Negative Keywords Save You From Wasted Spend
Season 1 Episode 24
Lucas and Luna dive into the art and science of negative keywords in Google Ads, revealing how a small e-commerce retailer cut their cost per acquisi…
1 month, 1 week ago
How Google Ads Assets Improve Ad Rank Beyond Keywords
Season 1 Episode 23
Lucas and Luna dig into Google Ads assets (formerly called ad extensions) and why they matter more in 2026 than ever before. They break down how site…
1 month, 1 week ago
How Google Ads Ad Customizers Personalize at Scale
Season 1 Episode 22
In Episode 22 of The Google Ads Podcast, Lucas and Luna dive into ad customizers in Google Ads — a feature that dynamically inserts countdowns, price…
1 month, 1 week ago
How Google Ads Remarketing Lists Silently Burn Your Budget
Season 1 Episode 21
Episode 21 of The Google Ads Podcast digs into remarketing lists — the one feature almost every advertiser turns on and forgets. Lucas and Luna expla…
1 month, 1 week ago
How Google Ads Brand Bidding Steals Your Traffic
Season 1 Episode 20
Lucas and Luna dig into the messy reality of brand bidding on Google Ads — when competitors bid on your own brand name, when you have to bid on your …
1 month, 1 week ago
How Google Ads Scripts Automate Your PPC Management
Season 1 Episode 19
In this episode of the Google Ads Podcast, Lucas and Luna dive into Google Ads scripts – a powerful but underutilized automation tool for PPC manager…
1 month, 1 week ago
How Responsive Search Ads Beat Expanded Text Ads in Google Ads
Season 1 Episode 18
In this episode, Lucas and Luna break down why Responsive Search Ads (RSAs) now outperform the old Expanded Text Ads (ETAs) in Google Ads. They dive …
1 month, 1 week ago