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How Google Ads Remarketing Lists Silently Burn Your Budget
Description
Episode 21 of The Google Ads Podcast digs into remarketing lists — the one feature almost every advertiser turns on and forgets. Lucas and Luna explain why default remarketing settings often serve ads to people who already converted, why setting a 30-day cookie window destroys your relevance, and how a simple list segmentation strategy can cut wasted spend by 40 percent. They walk through a real account example: a mid-market ecommerce store spending $12,000 a month on Google Ads that was burning $2,400 on remarketing that targeted people who had already bought. You'll learn the difference between 'all visitors' and 'product viewers', how frequency caps prevent ad fatigue, and why excluding converted users is the single highest-ROI change you can make in your account. If you run any Google Ads campaign with a remarketing list, this episode will save you money before your next optimization day.