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How Google Ads Assets Improve Ad Rank Beyond Keywords
Season 1
Episode 23
Published 1 month, 1 week ago
Description
Lucas and Luna dig into Google Ads assets (formerly called ad extensions) and why they matter more in 2026 than ever before. They break down how sitelinks, callouts, structured snippets, and image assets directly influence your Ad Rank — and your cost-per-click. Using a real example of a mid-market HVAC company that cut CPA by 18% just by adding three asset types, Lucas explains why assets are no longer optional. They discuss the difference between automated assets and manual ones, why the asset report tab in Google Ads is the most overlooked screen in PPC, and how a simple asset audit can rescue accounts with low impression share. If you run Google Ads and haven't looked at your asset tab in the last 90 days, this episode is for you.