Podcast Episodes
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How Google Ads Sitelink Extensions Improve Click-Through Rate
Season 1 Episode 47
In this episode, Lucas and Luna dive deep into one of the most underutilized assets in Google Ads: sitelink extensions. Lucas explains how a single s…
4 weeks, 1 day ago
How Google Ads Responsive Search Ads Beat Expanded Text Ads in 2026
Season 1 Episode 46
In this episode of The Google Ads Podcast, Lucas and Luna dive into Responsive Search Ads (RSAs) versus the legacy Expanded Text Ads (ETAs) in 2026. …
4 weeks, 1 day ago
How Google Ads Negative Keywords Protect Your Budget in 2026
Season 1 Episode 45
Lucas and Luna dive into the underrated art of negative keywords in Google Ads. Lucas explains how a single negative keyword saved a client $12,000 i…
1 month ago
How Google Ads Shared Budgets Smooth Campaign Performance
Season 1 Episode 44
Episode 44 of The Google Ads Podcast with Fexingo dives into Google Ads shared budgets — a feature that pools daily spend across multiple campaigns t…
1 month ago
How Google Ads Performance Max Drives Brand Search
Season 1 Episode 43
In this episode of The Google Ads Podcast, Lucas and Luna explore how Performance Max campaigns can inadvertently appear on brand search terms — and …
1 month ago
How Google Ads Scripts Automate PPC Account Management
Season 1 Episode 42
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the world of Google Ads scripts — a powerful but underused tool for …
1 month ago
How Google Ads Brand Lift Studies Measure Ad Impact
Season 1 Episode 41
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into brand lift studies — a tool that measures whether your ads actually …
1 month ago
How Google Ads Final URL Expansion Affects Your Campaigns
Season 1 Episode 40
In this episode, Lucas and Luna dive into Google Ads' Final URL expansion feature, explaining how it automatically appends subpage URLs to your ad de…
1 month ago
How Google Ads Dayparting Schedules Boost Conversion Rates
Season 1 Episode 39
In episode 39, Lucas and Luna drill into the specifics of dayparting—adjusting Google Ads bids by time of day and day of week. They break down how a …
1 month ago
How Google Ads Conversion Lag Adjusts Bid Strategies in 2026
Season 1 Episode 38
Lucas and Luna dig into Google Ads conversion lag — the delay between a click and a conversion that silently wrecks bid strategies. Lucas explains wh…
1 month ago