Podcast Episodes
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How Google Ads Budget Pacing Works in 2026
Season 2 Episode 57
In this episode of The Google Ads Podcast, Lucas and Luna explain how Google Ads budget pacing works in 2026. They break down the difference between …
3 weeks, 3 days ago
How Google Ads Shopping Campaigns Optimize Product Feeds
Season 2 Episode 56
Episode 56 of The Google Ads Podcast digs into Shopping campaign optimization with a focus on product feed quality. Lucas and Luna dissect how Google…
3 weeks, 4 days ago
How Google Ads Location Targeting Reduces Waste in 2026
Season 2 Episode 55
Lucas and Luna dig into Google Ads location targeting in 2026 — specifically how location assets like store codes and radius targeting can reduce was…
3 weeks, 4 days ago
How Google Ads Asset-Based Audience Signals Improve Targeting
Season 2 Episode 54
In this episode, Lucas and Luna dive into Google Ads' shift from traditional audience targeting to asset-based audience signals. They explore how adv…
3 weeks, 5 days ago
How Google Ads Broad Match and Smart Bidding Work Together in 2026
Season 2 Episode 53
In episode 53 of The Google Ads Podcast with Fexingo, Lucas and Luna tackle the often-misunderstood pairing of broad match keywords and Smart Bidding…
3 weeks, 5 days ago
How Google Ads Brand Bidding Works in 2026
Season 2 Episode 52
Lucas and Luna dig into brand bidding strategy in 2026. Lucas explains why bidding on your own brand terms is still essential, even when you already …
3 weeks, 6 days ago
How Google Ads Experiment Saves You from Bad Campaign Changes
Season 2 Episode 51
In this episode of The Google Ads Podcast, Lucas and Luna dive into one of the most underused yet powerful tools in PPC: Google Ads Experiments. They…
3 weeks, 6 days ago
How Google Ads Demand Gen Campaigns Fill the Funnel
Season 1 Episode 50
In episode 50 of The Google Ads Podcast, Lucas and Luna explore Google Ads Demand Gen campaigns—the 2026 evolution of Discovery ads. They break down …
4 weeks ago
How Google Ads Audience Exclusions Improve Campaign Targeting
Season 1 Episode 49
Lucas and Luna tackle a critical but often-overlooked Google Ads tactic — audience exclusions. They break down how excluding irrelevant segments (lik…
4 weeks ago
How Google Ads Ad Customizers Personalize at Scale
Season 1 Episode 48
In this episode of The Google Ads Podcast, Lucas and Luna dive deep into ad customizers—a powerful but underused feature in Google Ads that lets adve…
4 weeks, 1 day ago