Podcast Episodes
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How Google Ads Dynamic Search Ads Work in 2026
Season 2 Episode 77
Dig into Dynamic Search Ads (DSA) with Lucas and Luna. They explore how Google's crawler matches your website content to search queries automatically…
2 weeks ago
How Google Ads Responsive Search Ads Use Machine Learning
Season 2 Episode 76
This episode of The Google Ads Podcast with Fexingo drills into how Responsive Search Ads (RSAs) use machine learning to mix headlines and descriptio…
2 weeks, 1 day ago
How Google Ads Audience Segmentation Transforms PPC in 2026
Season 2 Episode 75
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into the power of audience segmentation for Google Ads in 2026. They expl…
2 weeks, 1 day ago
How Google Ads Location Extensions Drive Store Visits in 2026
Season 2 Episode 74
In Episode 74 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into how Google Ads location extensions have evolved to drive measurable in…
2 weeks, 2 days ago
How Google Ads Broad Match Clicks Convert Differently by Bid Strategy
Season 2 Episode 73
Lucas and Luna dig into a recent Google internal study showing that broad match keywords drive different conversion behavior depending on whether you…
2 weeks, 2 days ago
How Google Ads Experiments Test Landing Pages for Better Conversions
Season 2 Episode 72
Episode 72 of The Google Ads Podcast digs into one of the most underused optimization tools: experiments. Lucas and Luna walk through a real case whe…
2 weeks, 3 days ago
How Google Ads Brand Lift Studies Measure TV-Style Impact
Season 2 Episode 71
In Episode 71 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into Google Ads Brand Lift studies — the ad-measurement tool that lets adve…
2 weeks, 3 days ago
How Google Ads Audience Exclusions Sharpen Your Targeting
Season 2 Episode 70
In episode 70 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into a surprisingly powerful but often overlooked lever: audience exclusion…
2 weeks, 4 days ago
How Google Ads Auction-Time Bidding Transforms PPC
Season 2 Episode 69
Lucas and Luna unpack Google Ads' auction-time bidding — the real-time machine learning that adjusts bids per query based on user context, device, lo…
2 weeks, 4 days ago
How Google Ads Ad Strength Score Improves Your Campaigns
Season 2 Episode 68
Lucas and Luna dig into Google Ads' Ad Strength score — what it actually measures, why it matters for your Quality Score and auction performance, and…
2 weeks, 5 days ago