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How Google Ads Experiments Test Landing Pages for Better Conversions
Description
Episode 72 of The Google Ads Podcast digs into one of the most underused optimization tools: experiments. Lucas and Luna walk through a real case where a mid-size e-commerce brand ran a 50/50 split test between their existing product page and a new simplified layout. They cover how to set up a campaign experiment in Google Ads, which metrics to watch (hint: conversion rate and ROAS, not clicks), the minimum data threshold for statistical significance, and why most advertisers stop too early. Lucas shares a specific pitfall—changing the landing page URL mid-experiment—and how to avoid it. By the end, you'll know when to trust an experiment result and when to keep running it for one more week. No fluff, just a tactical framework you can apply to any Google Ads account today.