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How Google Ads Location Extensions Drive Store Visits in 2026
Description
In Episode 74 of The Google Ads Podcast with Fexingo, Lucas and Luna dive into how Google Ads location extensions have evolved to drive measurable in-store foot traffic. They break down the difference between location extensions and location assets, how the new store visit conversion measurement works in 2026, and why brick-and-mortar retailers need to update their campaigns now. Using a real example of a mid-sized coffee chain that boosted store visits by 34% in Q2 2026, the hosts walk through setup best practices, bid adjustments for proximity, and the role of local inventory ads. Plus, they explore how performance max campaigns now integrate location data to auto-optimize for offline conversions. If you're running Google Ads for a business with physical locations, this episode gives you the specific tactics to turn ad clicks into foot traffic.