Podcast Episodes
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How Google Ads Audience Exclusion Improves Campaign Efficiency
Season 2 Episode 97
In this episode, Lucas and Luna explore how Google Ads audience exclusions can save ad spend and improve campaign performance. They break down the di…
4 days, 22 hours ago
How Google Ads Shopping Campaigns Prioritize Product Offers
Season 2 Episode 96
Episode 96 of The Google Ads Podcast breaks down how Google Ads Shopping campaigns prioritize which product offers to show when multiple merchants se…
5 days, 10 hours ago
How Google Ads Broad Match Keywords Work in 2026
Season 2 Episode 95
Episode 95 of The Google Ads Podcast dives into broad match keywords in 2026. Lucas and Luna break down how Google's machine learning has transformed…
5 days, 22 hours ago
How Google Ads Similar Audiences Work in 2026
Season 2 Episode 94
In this episode of The Google Ads Podcast, Lucas and Luna dive into how Google Ads Similar Audiences can expand your reach without sacrificing releva…
6 days, 10 hours ago
How Google Ads Demographic Bid Adjustments Work in 2026
Season 2 Episode 93
In this episode, Lucas and Luna break down Google Ads demographic bid adjustments — how age, gender, parental status, and household income modifiers …
6 days, 22 hours ago
How Google Ads Ad Strength Scores Impact Auction Performance
Season 2 Episode 92
Lucas and Luna dive into Google Ads' Ad Strength metric, exploring how it actually affects auction performance beyond the account-level score. They b…
1 week ago
How Google Ads Placement Exclusions Protect Brand Safety in 2026
Season 2 Episode 91
Lucas and Luna dive deep into Google Ads placement exclusions, a critical but often overlooked tool for brand safety in programmatic advertising. The…
1 week ago
How Google Ads Negative Keywords Save Your Budget
Season 2 Episode 90
Episode 90 of The Google Ads Podcast with Fexingo dives deep into negative keywords – the unsung heroes of PPC efficiency. Lucas and Luna break down …
1 week, 1 day ago
How Google Ads Demand Gen Campaigns Work in 2026
Season 2 Episode 89
In this episode of The Google Ads Podcast, Lucas and Luna break down Google Ads Demand Gen campaigns—the evolution of Discovery Ads that now spans Yo…
1 week, 1 day ago
How Google Ads Customer Match Drives PPC Results in 2026
Season 2 Episode 88
In this episode, Lucas and Luna dive into Google Ads Customer Match in mid-2026. They explore how businesses can upload first-party customer data — e…
1 week, 2 days ago