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How Google Ads Demographic Bid Adjustments Work in 2026
Season 2
Episode 93
Published 6 days, 23 hours ago
Description
In this episode, Lucas and Luna break down Google Ads demographic bid adjustments — how age, gender, parental status, and household income modifiers can reshape your PPC campaigns. Using a concrete example of a home services company, they explain why demographic data is often noisy, how to test adjustments without blowing your budget, and the surprising insight that broad negative adjustments can backfire. They also discuss the impact of Google's 2026 privacy changes on demographic targeting accuracy, and when to layer demographic adjustments on top of Smart Bidding versus manual bids. Perfect for marketers who want to squeeze more efficiency from their Google Ads spend without over-optimizing on thin data.