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How Google Ads Demand Gen Campaigns Work in 2026
Description
In this episode of The Google Ads Podcast, Lucas and Luna break down Google Ads Demand Gen campaigns—the evolution of Discovery Ads that now spans YouTube Shorts, Gmail, Discover, and In-Stream. They walk through a concrete example: a DTC skincare brand that tested Demand Gen against standard Discovery and saw cost-per-acquisition drop 28 percent while average order value rose 15 percent. They discuss the creative requirements (square and vertical video, lifestyle imagery, no hard product shots), audience targeting signals, and why the conversion zone—the app or site—matters more than the creative. They also compare Demand Gen to Performance Max, clarify when you'd use one over the other, and share a two-campaign testing structure. This is episode 89 of the Fexingo Business podcast network.