Podcast Episodes
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How Broad Match Killed Your Google Ads Budget in 2026
Season 1 Episode 7
Episode 7 of The Google Ads Podcast with Fexingo. Lucas and Luna dig into the 2026 shift: broad match has become the default in Google Ads, but it's …
1 month, 2 weeks ago
How Performance Max Campaigns Cannibalize Your Search Budget
Season 1 Episode 6
Episode 6 of The Google Ads Podcast with Fexingo dives into a growing concern among paid search advertisers: Performance Max campaigns. Lucas and Lun…
1 month, 2 weeks ago
How Google Ads Audiences Beat Keywords in 2026
Season 1 Episode 5
Lucas and Luna dive into the shift from keyword-first to audience-first campaign management in Google Ads. Using a real-world case study of a mid-siz…
1 month, 2 weeks ago
Why Your Google Ads Are Being Shown to Competitors
Season 1 Episode 4
Episode 4 of The Google Ads Podcast with Fexingo dives into the dirty secret of competitor click fraud and mistaken targeting in Google Ads. Lucas an…
1 month, 2 weeks ago
How Quality Score Actually Works in Google Ads
Season 1 Episode 3
In this episode of The Google Ads Podcast, Lucas and Luna break down the true mechanics of Google Ads Quality Score—the 1-10 metric that determines y…
1 month, 2 weeks ago
Negative Keywords Are Costing You Money
Season 1 Episode 2
Lucas and Luna dive into one of the most overlooked levers in Google Ads: negative keywords. They walk through a real example where a mid-sized e-com…
1 month, 2 weeks ago
The Hidden Cost of a Click on Google Ads
Season 1 Episode 1
Lucas and Luna kick off The Google Ads Podcast by zooming in on one number: the average cost-per-click on Google Search Ads in Q1 2026 hit $5.42. Tha…
1 month, 3 weeks ago