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How Quality Score Actually Works in Google Ads
Description
In this episode of The Google Ads Podcast, Lucas and Luna break down the true mechanics of Google Ads Quality Score—the 1-10 metric that determines your cost per click and ad rank. Lucas explains the three components: expected click-through rate, ad relevance, and landing page experience. They use a real-world example of a plumber in Austin, Texas, bidding on 'emergency drain cleaning' to show how a 7/10 quality score vs. a 3/10 can mean paying $12 versus $38 per click. Lucas shares a specific technique: using exact match keywords and tightly themed ad groups to boost relevance. They also discuss the surprising fact that Quality Score is calculated at auction time, not just updated daily. The episode includes a cautionary tale about a common mistake—using broad match keywords without careful negative keyword management. By the end, listeners will understand how to diagnose and improve their Quality Score for lower costs and better ad positions.