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Negative Keywords Are Costing You Money
Season 1
Episode 2
Published 1 month, 2 weeks ago
Description
Lucas and Luna dive into one of the most overlooked levers in Google Ads: negative keywords. They walk through a real example where a mid-sized e-commerce client was burning $4,800 a month on irrelevant search terms like 'free templates' and 'cheap alternatives.' Lucas explains how to build a negative keyword list from search query reports, and why broad match without negatives is a recipe for wasted spend. They also cover common pitfalls like over-negativing and how to audit your account for stealthy irrelevant clicks. By the end, you'll have a concrete checklist for tightening your campaign's targeting and improving ROAS.