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How Google Ads Placement Exclusions Protect Brand Safety in 2026
Season 2
Episode 91
Published 1 week ago
Description
Lucas and Luna dive deep into Google Ads placement exclusions, a critical but often overlooked tool for brand safety in programmatic advertising. They explore why exclusion lists matter more than ever in 2026, how to build them using Google's sensitive category exclusions and placement negative keywords, and a real-world case study where a retailer avoided a PR disaster by proactively excluding low-quality news sites. The hosts also discuss the limits of automation in brand safety and why manual curation still matters. Plus, a brief reflection on keeping the podcast ad-free and listener-supported.