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How Google Ads Ad Strength Score Improves Your Campaigns
Season 2
Episode 68
Published 2 weeks, 5 days ago
Description
Lucas and Luna dig into Google Ads' Ad Strength score — what it actually measures, why it matters for your Quality Score and auction performance, and how to improve it without chasing the needle. They walk through a real example: a B2B SaaS client whose ad strength went from 'Poor' to 'Excellent' by tweaking headlines and descriptions. They also discuss when ad strength can mislead you, especially for niche audiences. If you're running Search, Display, or Performance Max campaigns, this episode gives you a concrete framework for writing ads that Google — and your customers — actually like. Plus, the team shares how listener support keeps the show ad-free.