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How Google Ads Shopping Campaigns Optimize Product Feeds
Description
Episode 56 of The Google Ads Podcast digs into Shopping campaign optimization with a focus on product feed quality. Lucas and Luna dissect how Google's Merchant Center evaluates structured data, why a single missing GTIN can tank your ad rank, and the surprising impact of image white-space ratios on click-through rates. They walk through a real-world case: a mid-size home goods retailer that improved ROAS by 22% simply by cleaning up their feed attributes — no bid changes, no new creatives. The episode covers feed specification compliance, custom labels for seasonality, and how to structure product titles so Google surfaces the right variants. If you're running Performance Max or standard Shopping and wondering why your impressions are low, this is the feed debugging session you need.