Podcast Episodes
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How Google Ads Keyword Match Type Migration Works in 2026
Season 1 Episode 37
Episode 37 of The Google Ads Podcast tackles Google's 2026 keyword match type consolidation. Lucas and Luna break down why broad match now behaves mo…
1 month ago
How Google Ads Custom Audiences Beat Standard Segments
Season 1 Episode 36
In this episode of The Google Ads Podcast, Lucas and Luna dive into a specific 2026 case study: a mid-market DTC brand that boosted its ROAS by 40 pe…
1 month ago
How Google Ads Landing Page Experience Impacts Quality Score in 2026
Season 1 Episode 35
Lucas and Luna dive deep into one of the most misunderstood components of Google Ads Quality Score: landing page experience. They break down what Goo…
1 month ago
Why Google Ads Enhanced Conversions Prevent Data Loss in 2026
Season 1 Episode 34
Episode 34 of The Google Ads Podcast with Fexingo dives into Google Ads Enhanced Conversions — a first-party data tool that became essential after 20…
1 month ago
How Google Ads Auction-Time Signals Maximize ROAS
Season 1 Episode 33
Lucas and Luna explain how Google Ads uses real-time auction-time signals — device, location, time of day, browser, and more — to adjust bids dynamic…
1 month ago
How Google Ads Smart Bidding Fails Without Conversion History
Season 1 Episode 32
Episode 32 of The Google Ads Podcast dives into a hidden flaw in Smart Bidding — it needs conversion data to optimize, and without it, your bids can …
1 month ago
How Google Ads Broad Match Keywords Destroy Your Budget in 2026
Season 1 Episode 31
In this episode, Lucas and Luna dive deep into why broad match keywords are silently draining your Google Ads budget in 2026. Lucas explains how Goog…
1 month, 1 week ago
How Google Ads Custom Intent Audiences Double Conversion Rates
Season 1 Episode 30
In Episode 30 of The Google Ads Podcast, Lucas and Luna dive into custom intent audiences—a targeting option that lets you reach people based on thei…
1 month, 1 week ago
How Google Ads Audience Targeting Beats Keyword Targeting in 2026
Season 1 Episode 29
In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into why audience-first targeting is outperforming keyword-first strategi…
1 month, 1 week ago
How Google Ads Broad Match Keywords Destroy Your Budget
Season 1 Episode 28
In Episode 28 of the Google Ads Podcast with Fexingo, Lucas and Luna dive into the hidden danger of broad match keywords. They unpack Google's 2021 s…
1 month, 1 week ago