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How Google Ads Landing Page Experience Impacts Quality Score in 2026
Season 1
Episode 35
Published 1 month ago
Description
Lucas and Luna dive deep into one of the most misunderstood components of Google Ads Quality Score: landing page experience. They break down what Google actually measures—not just 'relevance' but load time, mobile usability, navigation, and content match. Using real examples from a mid-market SaaS case study, they show how improving landing page experience from 'below average' to 'average' cut cost per conversion by 22% in Q1 2026. They also discuss the recent September 2025 update that made page experience signals more granular, and why many advertisers still ignore this lever. If you're running Google Ads in 2026 and your Quality Score is stuck at 5 or 6, this episode offers a focused action plan.