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How Google Ads Negative Keywords Save You From Wasted Spend
Season 1
Episode 24
Published 1 month, 1 week ago
Description
Lucas and Luna dive into the art and science of negative keywords in Google Ads, revealing how a small e-commerce retailer cut their cost per acquisition by 22 percent in just two weeks by aggressively pruning irrelevant search terms. They walk through real examples like 'free' modifiers and job-seeker queries that drain budgets, explain match type behavior for negatives, and share practical tips for building a negative keyword list that evolves with your campaigns. This episode is packed with actionable insights for any advertiser tired of paying for clicks that never convert.