Episode Details

Lucas and Luna dive into the power of audience segmentation in Google Ads, using a case study of a mid-market e-commerce brand that boosted ROAS by 34% by moving from keyword-focused campaigns to audience-first targeting. They break down in-market vs. affinity audiences, how to layer custom intent segments, and why smart bidding alone isn't enough without the right audience data. Plus, a quick look at how Google's Privacy Sandbox changes the game for remarketing. If you're running PPC in 2026, this episode will change how you think about audiences.

#GoogleAds #PPC #AudienceSegmentation #ROAS #Marketing #PaidSearch #DigitalMarketing #InMarketAudiences #AffinityAudiences #CustomIntent #PrivacySandbox #BiddingStrategy #ECommerce #CaseStudy #LucasAndLuna #FexingoBusiness #BusinessPodcast #GoogleAdsPodcast

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