Episode Details
Back to Episodes
How Ad Scheduling Can Double Your Google Ads ROI
Description
In this episode, Lucas and Luna explore how adjusting ad schedules based on time-of-day and day-of-week performance can dramatically improve Google Ads ROI. They discuss a case study of a mid-size e-commerce retailer that increased conversion rates by 34% and reduced cost-per-acquisition by 22% simply by pausing ads during low-converting hours. The hosts break down how to use Google Ads' built-in ad scheduling tools to identify hidden patterns in customer behavior, avoid wasted spend, and allocate budget to peak performance windows. They also cover common mistakes like relying on default settings and ignoring time zone differences. If you've ever wondered why your ads perform differently on Monday morning versus Saturday night, this episode offers actionable strategies to optimize your campaign timing.