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How Google Ads Call Extensions Boost Conversion Rates
Description
In this episode, Lucas and Luna dive into the surprisingly high conversion rates of Google Ads call extensions. They break down the data: phone calls from ads convert at 30 to 50 percent, compared to 3 to 5 percent for click-through forms. They discuss why call extensions work so well for high-consideration purchases like insurance and legal services, and share tips on setting up call tracking and optimizing landing pages for mobile users. Lucas explains the importance of using Google's call conversion tracking and setting up call-only campaigns for businesses where the phone is the primary conversion tool. They also talk about call scheduling and how to avoid wasted spend on after-hours calls. This episode is packed with actionable advice for any advertiser looking to tap into the phone call channel.