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How Auction-Time Bidding Changes Your Google Ads Strategy
Season 1
Episode 8
Published 1 month, 2 weeks ago
Description
Episode 8 of The Google Ads Podcast with Fexingo tackles auction-time bidding—Google Ads' shift from keyword-level bids to real-time, user-level bidding. Lucas and Luna break down how this changes campaign structure, budgeting, and optimization, using a real example of a mid-sized e-commerce brand that saw a 30% improvement in ROAS after switching. They explore the trade-offs between control and automation, discuss the data requirements for success, and offer practical tips for advertisers hesitant to let Google set bids dynamically. The episode also covers how auction-time bidding interacts with broad match and Performance Max campaigns, and why it's becoming essential for competitive search terms in 2026.