Episode Details
Back to Episodes
How Google Ads Location Targeting Ruins Local ROAS
Season 1
Episode 17
Published 1 month, 1 week ago
Description
Lucas and Luna dive into a common but costly mistake in Google Ads: relying on default location targeting. They break down how 'presence or interest' settings waste budget on people outside your service area, frame the difference between physical presence and expressed interest, and walk through a real example of a Boston-based HVAC company that bled $3,200 in six weeks on clicks from users 200 miles away. They explain the fix—switching to 'presence only' and layering location exclusions—plus how to use radius targeting and geography reports to protect your local return on ad spend. If you run local or service-area campaigns, this episode might save you thousands.