Episode Details
Back to Episodes
Why Your Google Ads Account Audit Is Probably Wrong
Season 1
Episode 9
Published 1 month, 2 weeks ago
Description
Lucas and Luna dive into a 2026 case study from a mid-market e-commerce brand that ran their own account audit and missed the real problem: a mismatch between impression share data and actual conversion paths. Lucas walks through the three audit mistakes most advertisers make — relying on the Recommendations tab, not running a search-term report with a 30-day window, and ignoring the Google Ads change history log for automated rule drift. Luna pushes back on whether the audit process is even accessible to small teams, and Lucas shares a concrete three-step framework that costs nothing but time. If you manage a Google Ads budget, this episode will change how you look at your own account.