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How Google Ads Budget Pacing Algorithms Are Stealing Your Spend
Season 1
Episode 13
Published 1 month, 2 weeks ago
Description
Episode 13 of The Google Ads Podcast digs into Google Ads' budget pacing algorithms and how they can silently drain your daily budget before the end of the day. Lucas and Luna unpack a real case from a home-services advertiser who saw a 12% drop in cost-per-click after switching to 'accelerated' delivery, and explain why 'even' delivery isn't always what it seems. They cover how the algorithm front-loads spend in high-competition hours, what the Auction Insider report reveals, and a simple fix using campaign-level budget scheduling. If you're spending more than $5,000 a month on Google Ads, this episode could save you thousands. No fluff, just a focused angle on one hidden setting.