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The FMCG Marketing Daily | Degree sweats it out with subway | Reckitt's Emerging Markets Growth Fuels Sales, | Danone Keeps Its Guidance As Q2

The FMCG Marketing Daily — July 30, 2026 In this episode: • Unilever's Degree is running a live experiential campaign in New York's subway system, tu…

2 months, 4 weeks ago

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The FMCG Marketing Daily | Coca-Cola Sold Nearly 1 Drink Per | Unilever Reports Best Quarterly Volumes In | Popeyes spices up agency roster to

The FMCG Marketing Daily — July 29, 2026 In this episode: • Coca-Cola's World Cup activation has just delivered a concrete case study in how sports s…

3 months ago

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The FMCG Marketing Daily | 'It's now all about consistent execution' | Oscar Mayer fetes Wienermobile's 90 years | Cracker Barrel chief executive steps down

The FMCG Marketing Daily — July 28, 2026 In this episode: • Nestlé's H1 results reveal which categories are dragging behind the new CEO's recovery pl…

3 months ago

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The FMCG Marketing Daily | Lifestyle brand Stanley 1913 uses AI | World Cup advertising numbers reflect diversifying | Assisi Pet Care builds on acquisition

The FMCG Marketing Daily — July 27, 2026 In this episode: • Stanley 1913's deliberate decision to keep AI out of ad creative is a live test of whethe…

3 months ago

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The FMCG Marketing Daily | Ransomware group Anubis claims Fairlife hack | Designing for an Intentional Appetite: winning | Lactalis poised to acquire PDO cheese

The FMCG Marketing Daily — July 26, 2026 In this episode: • A ransomware attack on Coca-Cola's premium dairy brand Fairlife puts brand trust and cris…

3 months ago

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The FMCG Marketing Daily | Mondelez VC fund joins Final Boss | Diageo-controlled United Spirits backs fledgling firm | Future of Marketing Briefing: The case

The FMCG Marketing Daily — July 25, 2026 In this episode: • Mondelez's corporate venture arm is betting on a Gen Z-targeted sour snack challenger, si…

3 months ago

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The FMCG Marketing Daily | Did Coca-Cola take the 'fridge cigarette' | McCormick Plans Secondary London Listing After | Hanes embraces risqué marketing in creative

The FMCG Marketing Daily — July 24, 2026 In this episode: • Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand…

3 months ago

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The FMCG Marketing Daily | Mondelez's Mindy Shaltry & Wes Saraceni | Heineken to buy Costa Rican waters | JINRO Unveils First Global Campaign "My

The FMCG Marketing Daily — July 23, 2026 In this episode: • Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — …

3 months ago

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The FMCG Marketing Daily | Kraft Heinz, Disney enter long-term strategic | Zevia taps Cardi B to serve | Diageo Chair Plans Board Shake-Up, FT

The FMCG Marketing Daily — July 22, 2026 In this episode: • Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't …

3 months, 1 week ago

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The FMCG Marketing Daily | Cutwater stirs up hosting simplicity in | Heineken targets Spain's demand for 'premium' | Tracksuit Acquires AI Brand-Monitoring Startup Hall

The FMCG Marketing Daily — July 21, 2026 In this episode: • AB InBev's Cutwater RTD brand is using a summer hosting platform to reframe canned cockta…

3 months, 1 week ago

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