Episode Details

The FMCG Marketing Daily — July 27, 2026 In this episode: • Stanley 1913's deliberate decision to keep AI out of ad creative is a live test of whether brand authenticity and human storytelling still command a premium in lifestyle marketing. • Hard ad-spend data from the 2026 World Cup reveals that brand investment is spreading across a wider range of sports properties — a structural shift in how FMCG advertisers are allocating major event budgets. • Assisi Pet Care's rapid roll-up of premium UK pet food brands, now including natural wet food specialist Forthglade, is a textbook challenger brand consolidation play in one of FMCG's fastest-growing categories. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO