Episode Details
Back to EpisodesThe FMCG Marketing Daily | Degree sweats it out with subway | Reckitt's Emerging Markets Growth Fuels Sales, | Danone Keeps Its Guidance As Q2
Published 2 months, 4 weeks ago
Description
The FMCG Marketing Daily — July 30, 2026
In this episode:
• Unilever's Degree is running a live experiential campaign in New York's subway system, turning one of summer's most unpleasant commuter environments into a branded moment.
• Reckitt has beaten Q2 sales forecasts on the back of surging demand in China, India, and emerging markets — signalling where the next phase of FMCG brand growth is being won.
• Danone's Q2 beat — powered by specialised nutrition and water — shows how a deliberate portfolio prioritisation strategy can deliver resilient growth even in a difficult consumer environment.
Hosted by Marco & Klara. New episode every weekday.
Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO