Episode Details

The FMCG Marketing Daily — July 24, 2026 In this episode: • Coca-Cola's major visual redesign is drawing intense scrutiny over whether a legacy brand can afford to alienate its equity-rich iconography. • The post-merger operating structure McCormick is revealing today signals how a newly enlarged FMCG giant plans to manage brand architecture across a vastly expanded portfolio. • Hanes is deliberately breaking from its safe, functional positioning with a provocative creative pivot — a bold bet that a commoditised basics brand can buy cultural relevance through tone alone. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO