Episode Details

The FMCG Marketing Daily — July 23, 2026 In this episode: • Mondelez's marketing and sales leaders are publicly dismantling the traditional funnel — a structural shift that has direct implications for how major FMCG brands organise around the consumer. • Heineken's acquisition of RainForest Water signals the brewer is actively building a non-alcohol portfolio beyond beer — a strategic pivot with real implications for how it competes across occasions. • JINRO, the world's best-selling spirits brand by volume, is launching its first-ever global campaign — a landmark moment that marks the soju category's most serious push yet into mainstream Western consumer consciousness. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO