Episode Details

The FMCG Marketing Daily — July 28, 2026 In this episode: • Nestlé's H1 results reveal which categories are dragging behind the new CEO's recovery plan — a direct read on where FMCG's biggest food company is placing its brand bets. • Oscar Mayer is turning a brand icon's 90th anniversary into a cultural moment by partnering with cult bakery Milk Bar — a textbook case in heritage brand activation for Kraft Heinz. • A CEO exit triggered by consumer backlash over a logo redesign is a rare and stark example of brand decisions carrying board-level consequences. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO