Episode Details

The FMCG Marketing Daily — July 29, 2026 In this episode: • Coca-Cola's World Cup activation has just delivered a concrete case study in how sports sponsorship converts brand equity into on-the-ground volume at scale. • Unilever's best volume quarter in over ten years signals that its brand investment and portfolio pruning strategy is now translating into measurable consumer demand. • Popeyes is reshaping its agency roster with brand consistency as the explicit strategic objective — a rare public acknowledgement that fragmented agency relationships damage brand equity. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO