Episode Details

The FMCG Marketing Daily — July 22, 2026 In this episode: • Kraft Heinz is betting that a long-term Disney tie-up can do what price promotions can't — rebuild emotional relevance with family shoppers. • Zevia is using its biggest-ever campaign with Cardi B to force a mainstream conversation about zero-sugar soft drinks — a direct challenge to Coca-Cola and PepsiCo's diet portfolios. • Diageo's incoming board overhaul — focused on bringing in drinks-sector expertise — signals that the company's strategic reset goes all the way to the top. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO