Episode Details

The FMCG Marketing Daily — July 26, 2026 In this episode: • A ransomware attack on Coca-Cola's premium dairy brand Fairlife puts brand trust and crisis communications squarely in the spotlight for FMCG marketers. • NielsenIQ data reveals Australian consumers are making deliberate, values-driven FMCG trade-offs — a shift that demands brand managers rethink how they communicate value beyond price. • Lactalis moving to acquire PDO cheese specialist Triballat signals a major strategic bet on protected-origin credentials as a brand differentiation tool in premium dairy. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO