Episode Details

The FMCG Marketing Daily — July 21, 2026 In this episode: • AB InBev's Cutwater RTD brand is using a summer hosting platform to reframe canned cocktails as a lifestyle convenience play — a telling signal of how Big Beer is repositioning RTDs beyond the occasion. • Heineken is launching Cruzcampo 1904 as a dedicated premium sub-brand in Spain, testing whether a heritage local lager can be repositioned upmarket without cannibalising its mass-market equity. • Brand measurement platform Tracksuit — used by Unilever and others — has acquired AI monitoring startup Hall, signalling that real-time AI-powered brand equity tracking is fast becoming a standard expectation for FMCG marketing teams. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO