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Triton Digital's AdBuilder, Vertical YouTube Outearns Horizontal, & More
Episode 686
Today in the business of podcasting: Triton Digital launches AdBuilder AI, YouTube Shorts earn more than longform videos per watch-hour, new report argues top-of-funnel brand awareness influences pur…
Published on 2 weeks ago
Defining "AI" for Advertising, Acast CEO on Video Podcasting, & More
Episode 685
Today in the business of podcasting: Amazon has laid off some Audible corporate staff, IAB looking to define AI transparency for ads, Acast's CEO on video podcasting, how AI search is changing brand …
Published on 2 weeks, 1 day ago
Spotify Revamps Apple TV App, Floating Ad Tech Economy, & More
Episode 684
Today in the business of podcasting: ad tech survives on floating cash, Spotify revamps Apple TV app, Oxford Road finds why advertisers are holding back spend, and Netflix's Spotify choices lack come…
Published on 2 weeks, 2 days ago
C-Suite Podcast Hosts, Ads That Cost More for Less Traffic, & More
Episode 683
Today in the business of podcasting: brands are paying more for ads that do less, the rise of c-suite podcast hosts (and why), creators are seeing brand deals later and later into Q4 than usual, how …
Published on 2 weeks, 3 days ago
NRF Projects High Holiday Spend, Pantheon Media x Spooler, & More
Episode 682
Today in the business of podcasting: content creators are taking over mainstream medai, a blindingly obvious opportunity for podcast revenue growth, how collaboration makes The Hidden Third possible,…
Published on 3 weeks ago
BBC Sounds' Q3, YouTube Sponsorships are Up, & More
Episode 681
Today in the business of podcasting: YouTube sponsorships are on the rise, BBC Sounds has their Q3 report, Audacy has a new State of Audio, Solar ran ads in a theater chain, and a new report finds e-…
Published on 3 weeks ago
How YouTube DAI Changes Upfronts, Lessons from SXSW Sydney, & More
Episode 680
Today in the business of podcasting: Adam Bowie on the Spotify Netflix deal, how YouTube's dynamic brand insertion tool could change upfronts in 2026, Netflix's Still Watching report, and 11 lessons …
Published on 3 weeks, 1 day ago
A Blindingly Obvious Opportunity for Podcast Revenue Growth
Episode 679
Podcasting's reach has grown quite a bit over the years, but several fruitful demographics still remain untapped.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio edi…
Published on 3 weeks, 1 day ago
IAB Moves Newsfronts, Spooler x Pantheon Media, & More
Episode 678
Today in the business of podcasting: Spooler and Pantheon discuss their collaboration, why Netflix should buy Spotify, a look at audio's discussion during Programmatic I/O in New York, what Joining a…
Published on 3 weeks, 2 days ago
NRF Projects Healthy Holidays, Research Fueling Creativity, & More
Episode 677
Today in the business of podcasting: the collaboration that goes into making The Hidden Third, using research as your podcast creative partner, legacy media's dismissive attitude towards content crea…
Published on 3 weeks, 3 days ago