Podcast Episodes
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Digital Video Attracting Spend, UK Podcast Ad Growth, & More
Episode 562
Today in the business of podcasting: Sound Insights founder Ben Robins reports from the Power of Podcasting Showcase, Spotify's Q1 earnings report is here, and the IAB has a new report on ad spend's …
Published on 1 week, 2 days ago
Selling Podcast Ads to Gaming, Spotify's Podcaster Pay, & More
Episode 561
Today in the business of podcasting: how podcasting can get game marketing on board, Spotify's partner program payouts so far, and YouTube upped their Q1 ad revenue 10% year over year.
For links to e…
Published on 1 week, 3 days ago
2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
Episode 560
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video pod…
Published on 2 weeks ago
Making Podcasts Stickier, Global Podcast Listenership, & More
Episode 559
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulu…
Published on 2 weeks ago
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Episode 558
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-…
Published on 2 weeks, 1 day ago
Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Episode 557
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.
Find links …
Published on 2 weeks, 2 days ago
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
Episode 556
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at…
Published on 2 weeks, 3 days ago
IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Episode 555
This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in televis…
Published on 3 weeks ago
Podcast Ad Versatility, CTV Transparency Concerns, & More
Episode 554
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing.
Find links to all…
Published on 3 weeks ago
Podcasting: The Most Versatile Medium
Episode 553
The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options.
Written by Tom WebsterEdited by Gavin GaddisAudio edited…
Published on 3 weeks, 1 day ago