Episode Details
Back to Episodes
Celebrities Win the Holiday Ad Crunch, CMOs on Podcast Measurement, & More
Episode 1019
Published 5 days, 21 hours ago
Description
Today in the business of podcasting:
- Business Insider covers an Oxford Road survey finding 57% of marketers say measurement gaps are holding back podcast investments, with 40% planning to raise podcast and audio budgets in 2027, down from 59% this year.
- Scalable names podcasting an unexpected loser of the 2026 midterms, as mentions of Trump on conservative podcasts fall nearly 70% from their 2024 peak while mainstream TV and meme accounts win.
- Digiday reports that this year’s first holiday campaigns lean on celebrities like Seth Rogen, Colin Jost and Mariah Carey over creators, because Christmas is a mass-market moment.
To find links to these, and every article covered in today’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.