Podcast Episodes
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2024's Podcast Ad Revenue, Podcasting's Conversion Problem, & More
Episode 558
Essential news for this week in the business of podcasting: Tom Webster talks about stickier podcasting, podcast industry growth last year, Chrome's cancelled third-party cookie prompt, and video pod…
Published on 2 days, 23 hours ago
Making Podcasts Stickier, Global Podcast Listenership, & More
Episode 558
Today in the business of podcasting: building a full theater instead of just a stage, YouGov's data on global podcast listenership, Omny Studio's new benchmarks for 2024 podcast downloads, and Cumulu…
Published on 3 days, 15 hours ago
Podcasting's🌏Income, Chrome Cancels Pop-Up, & More
Episode 557
Essential news for today in the business of podcasting: Hernan Lopez discusses podcasting's global income, Google is not launching third party cookie permission promps, and a look at YouTube's cross-…
Published on 4 days, 16 hours ago
Branded Content 📈 Revenue, Reconsidering Ad Creative, & More
Episode 556
Today in the business of podcasting: branded content rebounds as a top source of publisher revenue, a look into why ad creative is in decline, and Magellan AI's 2024 review + 2025 preview.
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Published on 5 days, 14 hours ago
Netflix 👀 Podcasters, IAB Ad Revenue Report, & More
Episode 555
Here's what you need to know for today in the business of podcasting: IAB's Internet Advertising Revenue Report shows strong growth, coverage of The Advertising Landscape, The New York Times looks at…
Published on 6 days, 15 hours ago
IAB Upfront ➡️ September, Podcast Advertising's Utility & More
Episode 554
This week in the business of podcasting: Surveying the Podcast Advertising Landscape, Podcasters Caught in Copyright Crossfire. The IAB Podcast Upfront Up and Moved, and “Live” is thriving in televis…
Published on 1 week, 2 days ago
Podcast Ad Versatility, CTV Transparency Concerns, & More
Episode 554
Today in the business of podcasting: Podcast advertising's multimedia multitool functionality, CTV transparency a growing concern, and the rise of "link in bio" affiliate marketing.
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Published on 1 week, 3 days ago
Podcasting: The Most Versatile Medium
Episode 553
The Advertising Landscape shows that not only is podcasting an option for advertisers, it's a rare multitool in a world of single-use options.
Written by Tom WebsterEdited by Gavin GaddisAudio edited…
Published on 1 week, 3 days ago
Podcasting's Advertising Landscape, 🌎Spotify Outage, & More
Episode 552
Today in the business of podcasting: The Advertiser Landscape is now here, Spotify experienced a global outage today, why YouTube podcast ads matter, 77% of companies have increased ther influencer s…
Published on 1 week, 4 days ago
Economic Expectations, an Autumnal Podcast Upfront, & More
Episode 549
Today in the business of podcasting: An interview with The Fantasy Footballers, creators rethink their revenue mix, the IAB has moved this year's Podcast Upfront, a look at parasocial relationship-co…
Published on 1 week, 5 days ago