Podcast Episodes
Back to Search
Audiences Trust Podcasts, HLS Could Upgrade RSS, & More
Episode 590
This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress…
Published on 1 month ago
The Advertising Landscape, Australian Audio Engagement, & More
Episode 589
Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO sur…
Published on 1 month ago
Why Podcasting’s Advertising Advantage Is Bigger Than We Thought
Episode 588
The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention.
Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio e…
Published on 1 month ago
Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More
Episode 587
Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congres…
Published on 1 month ago
Upgrading RSS with HLS, Kast Media's New CEO, & More
Episode 586
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom We…
Published on 1 month, 1 week ago
Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More
Episode 585
Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising…
Published on 1 month, 1 week ago
Podcasting's Ad Anomaly, UK Audio Listenership, & More
Episode 584
This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, an…
Published on 1 month, 1 week ago
Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More
Episode 583
Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual mar…
Published on 1 month, 1 week ago
Speaking Up for Spoken Word, Calm and Cautious Q2, & More
Episode 582
Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2.
Find links t…
Published on 1 month, 1 week ago
Podcast Show London Debrief, Brief Spotify Outage, & More
Episode 581
Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podcast listener report, and Shopify tops the Q1 2025 …
Published on 1 month, 1 week ago