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Audiences Trust Podcasts, HLS Could Upgrade RSS, & More

Audiences Trust Podcasts, HLS Could Upgrade RSS, & More


Episode 590


This week in the business of podcasting: Sound Profitable's latest study shows podcasting trust is at an all-time high, HLS could be the future of RSS, and NPR's CEO writes an open letter to Congress…


Published on 1 month ago

The Advertising Landscape, Australian Audio Engagement, & More

The Advertising Landscape, Australian Audio Engagement, & More


Episode 589


Today in the business of podcasting: Why podcasting's advertising advantage is bigger than we thought, The Trade Desk looks at audio's effectiveness in Australia, and Gartner has a new annual CMO sur…


Published on 1 month ago

Why Podcasting’s Advertising Advantage Is Bigger Than We Thought

Why Podcasting’s Advertising Advantage Is Bigger Than We Thought


Episode 588


The latest edition of The Advertising Landscape shows podcasting's biggest fans are also paying a lot of attention. 

Written and narrated by Tom Webster
Edited by Bryan Barletta and Gavin Gaddis
Audio e…


Published on 1 month ago

Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More

Podcasting's High Trust and Recall, NPR's Open Letter to Congress, & More


Episode 587


Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congres…


Published on 1 month ago

Upgrading RSS with HLS, Kast Media's New CEO, & More

Upgrading RSS with HLS, Kast Media's New CEO, & More


Episode 586


LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom We…


Published on 1 month, 1 week ago

Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More

Podcast Ads Fill Gender Gap, Australia's Internet Ad Spend, & More


Episode 585


Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising…


Published on 1 month, 1 week ago

Podcasting's Ad Anomaly, UK Audio Listenership, & More

Podcasting's Ad Anomaly, UK Audio Listenership, & More


Episode 584


This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, an…


Published on 1 month, 1 week ago

Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More

Podcast Ads Addressing Demographics, Spotify Ups Discovery, & More


Episode 583


Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual mar…


Published on 1 month, 1 week ago

Speaking Up for Spoken Word, Calm and Cautious Q2, & More

Speaking Up for Spoken Word, Calm and Cautious Q2, & More


Episode 582


Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2. 

Find links t…


Published on 1 month, 1 week ago

Podcast Show London Debrief, Brief Spotify Outage, & More

Podcast Show London Debrief, Brief Spotify Outage, & More


Episode 581


Today in the business of podcasting: reflections from Podcast Show London, Spotify experienced a short outage, Adam Bowie looks at the new Ofcom podcast listener report, and Shopify tops the Q1 2025 …


Published on 1 month, 1 week ago





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