Podcast Episodes
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The Podcast Atlas, Part 5: The Best Real Estate to Own in Podcasting
Episode 936
In the final stop on The Podcast Atlas article series, Tom Webster makes the case that a podcast newsletter is the most valuable piece of owned media…
4 weeks, 1 day ago
Five Industry Leaders on AI & Measurement, RedCircle Brings Mic Check to Programmatic, & More
Episode 937
Today in the business of podcasting:
Five podcast industry leaders from Audioboom, Sounds Profitable, Octave, The Times, and Bauer Media weigh in on t…4 weeks, 2 days ago
A New Definition for Podcasting, Patreon Downsizes Workforce 20%, & More
Episode 935
Today in the business of podcasting:
The Alliance for Measurement in Podcasting released its accords, giving the industry shared definitions for what …1 month ago
Audio's U.K. Advertising Bargain, Social is the Denominator, & More
Episode 933
This week in the business of podcasting:
Tom Webster's fourth Podcast Atlas installment argues social platforms are the denominator of podcast adverti…1 month ago
The Argument For Buying U.K. Podcast Ads, Acast Posts Q2 Surge, & More
Episode 934
Thought process
Thought process
Today in the business of podcasting:
1 month ago
Creators Constrained @ World Cup, Audio's Back-to-School Edge, & More
Episode 932
Today in the business of podcasting:
Creator content was the most boring part of the World Cup, and Scalable pins the blame on FIFA's restrictive part…1 month ago
The Podcast Atlas, Part 4: The Denominator
Episode 931
Winning on quality is only half the story when the audience you want is already spending its day somewhere else.
Written by Tom WebsterEdited and narr…1 month ago
IAB Tech Lab Opens Measurement v2.3 for Comment, World Cup Lessons About Creators, & More
Episode 930
Today in the business of podcasting:
The IAB Tech Lab has opened a 30-day public comment period on version 2.3 of its Podcast Technical Measurement Gu…1 month ago
Audio Anchors Podcasting, WARC's YouTube Numbers, & More
Episode 928
Today in the business of podcasting:
A new Nielsen Podcast Listen & Watch report finds audio remains the core of podcast consumption, with 90% of mont…1 month, 1 week ago
The Attention Span Myth, Clips Open Podcasting's Front Door, & More
Episode 927
Today in the business of podcasting:
Tom Webster's latest Podcast Atlas installment examines podcast clips as a discovery engine, finding 89% of liste…1 month, 1 week ago