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Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More

Podcasting's Creator Gap, Spotify Wrapped for Advertisers, & More


Episode 715


Today in the business of podcasting: findings from The Creators 2025, why Blue Wire Podcasts has focused athletes, Chartable has finally shut down, and Spotify Wrapped for Advertisers is here.

Find li…


Published on 1 day, 17 hours ago

TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & More

TikTok Launches Video Podcast, Digital Audio's Brand Lift in Ireland, & More


Episode 714


Today in the business of podcasting: coverage of The Creators 2025, TikTok launches a video podcast tonight, and AudioXi looks at digital audio ad performance in a recent campaign. 


Find links to ever…


Published on 2 days, 8 hours ago

New Podcast Creator Research, YouTube Enhances A/B Testing, & More

New Podcast Creator Research, YouTube Enhances A/B Testing, & More


Episode 713


Today in the business of podcasting: Sounds Profitable publishes The Creators study, Spotify Wrapped for Advertisers is here, why Blue Wire Podcasts favors athletes over influencer hosts, A/B testing…


Published on 3 days, 8 hours ago

Chartable Officially Closes, WPP Ad Growth Forecast, & More

Chartable Officially Closes, WPP Ad Growth Forecast, & More


Episode 712


Today in the business of podcasting: Chartable formally shuts down, WPP raises their forecast for ad growth this year, and Tink Media publishes their annual Audio Delicacies list. 


Find links to every…


Published on 4 days, 8 hours ago

Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & More

Apple Podcasts' Show of the Year, Talkhouse Appoints Laura Mayer, & More


Episode 711


Today in the business of podcasting: Talkhouse signs Laura Mayer as Head of Podcasts, CRA members capture 33% of Australia's digital ad market, the six podcasts nominated for a Golden Globe next year…


Published on 5 days, 8 hours ago

Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More

Keeping Podcasts Mobile, Patreon's Public RSS Feeds, & More


Episode 710


Today in the business of podcasting: "creator fade" is a problem for podcasting, avoiding video super-serving, Acast and Little Dot Studios team up for YouTube managed campaigns, and iHeartMedia laun…


Published on 1 week, 1 day ago

Global Podcast Advertising Report, Creators Leaving Podcasting, & More

Global Podcast Advertising Report, Creators Leaving Podcasting, & More


Episode 709


Today in the business of podcasting: 1/3rd of creators who try making podcasts leave the medium entirely, new Global Podcast Advertising Compass study, and the advertising industry looks forward to 2…


Published on 1 week, 2 days ago

Gen Z's News Problem, Advantages of Audio Podcasting, & More

Gen Z's News Problem, Advantages of Audio Podcasting, & More


Episode 708


Today in the business of podcasting: Gen Z has a news trust problem, video podcasters might be missing the advantages of audio, and podcast ad loads.

Find links to every article covered by heading to …


Published on 1 week, 3 days ago

Forget Podfade - Let’s Talk About Creator Fade

Forget Podfade - Let’s Talk About Creator Fade


Episode 707


Sign up for How (and Why) to Budget for Podcast Awards in 2026

Churn is part of podcasting, but The Creators 2025 finds some creators are quitting more than just individual podcasts.

Written and narrat…


Published on 1 week, 3 days ago

Acast UK Launches YouTube Program, Audio's Long Tail, & More

Acast UK Launches YouTube Program, Audio's Long Tail, & More


Episode 706


Today in the business of podcasting: The Podcast Show returns to London in Q1 2026, Acast and Little Dot Studios launch managed campaigns for YouTube podcasters in the UK, a look at opportunities for…


Published on 1 week, 4 days ago





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