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Podcasting's $7b 2024, What Podcast Fans are Like, & More

Podcasting's $7b 2024, What Podcast Fans are Like, & More


Episode 571


This week in the business of podcasting: Tom Webster looks at what we can learn from podcasting biggest (and smallest) fans, Owl & Co estimates the podcasting industry made $7b last year, Patreon is …


Published on 11 hours ago

Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More

Examining Podcasting's Fans, The Downsides of Podcasting for 📺, & More


Episode 570


Today in the business of podcasting: Tom Webster talks about the great podcast divide, Jerry Kolber talks about the folly of podcasting with aims to end up on TV, and Paramount has no intentions of g…


Published on 1 day, 3 hours ago

The Great Podcast Divide: Understanding Fans vs. Anti-Fans

The Great Podcast Divide: Understanding Fans vs. Anti-Fans


Episode 569


A look at the demographics of podcast audiences who are the medium’s fans… as well as the opposite.

Credits:
Written by Tom WebsterEdited by Gavin Gaddis and Bryan BarlettaAudio edited by Gavin GaddisS…


Published on 1 day, 9 hours ago

New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More

New Estimate for Global Podcast Economy, CTV Podcasting Growth, & More


Episode 568


Today in the business of podcasting: Digidayl ooks at the rise of CTV podcast consumption, Owl & Co. estimates the 2024 global podcast revenue total is double previous estimates, and Andrew Goldsmith…


Published on 2 days, 2 hours ago

Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More

Spotify Podcast Viewcounts, Epic Games v. Apple Results, & More


Episode 567


Today in the business of podcasting: PodX makes their first U.S. acquisition with Lemonada Media, Patreon will update its iOS app to allow non-Apple payment methods after recent court ruling, Spotify…


Published on 3 days, 3 hours ago

Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More

Podcasts 🔜 Spotify Ad Exchange, Defining the "Top" Podcaster, & More


Episode 566


Today in the business of podcasting: Spotify is adding podcasts to SAX this quarter, WARC report looks at how brands are gaining ground with audio advertising, a look at just how sturdy Rogan's grip …


Published on 4 days, 3 hours ago

Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More

Podcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & More


Episode 565


This week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better…


Published on 1 week ago

March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More

March Ad Spend 📈, SAG-AFTRA to Add Influencers, & More


Episode 564


Today in the business of podcasting: Tom Webster writes about the intricacies of smart TV podcast consumers, US ad spend jumps nearly 8% in March, LinkedIn is courting content creators for video seri…


Published on 1 week, 1 day ago

Conversations from Possible, Deloitte's Media Outlook, & More

Conversations from Possible, Deloitte's Media Outlook, & More


Episode 563


Today in the business of podcasting: Digiday reports from the first day of Possible in Miami, Deloitte charts media trends for this year, Paul Riismandel talks branded podcast content possibilities, …


Published on 1 week, 2 days ago

The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting

The Smart TV Factor: What Growing Connected TV Listening Means for Podcasting


Episode 563


Smart TVs are increasingly popular tools for accessing podcasts, but what does that actually mean for the medium?
Written by Tom WebsterEdited by Gavin GaddisAudio edited by Gavin GaddisHosted by Spre…


Published on 1 week, 2 days ago





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