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IAB Australia on Data Standards, YouTube's TIFF Creator Festival, & More
Episode 966
Published 2 days, 20 hours ago
Description
Today in the business of podcasting:
- IAB Australia's Future of Measurement review finds the biggest constraint on advertising is fragmented data, not a shortage of measurement methods, and it calls for a shared campaign-data taxonomy modeled on IAB US's Campaign Data Standards 1.0.
- YouTube and Variety are launching the inaugural Variety x YouTube Creator Festival at the Toronto International Film Festival on September 10, premiering a Mark Vins documentary and two episodes of Ziwe's You'd Be an Iconic Guest before both become YouTube exclusives.
- Netflix is doubling down on podcasts, ordering new shows from Katt Williams, Harlan Coben, and Stephanie Soo, renewing its entire slate of originals, and adding acquired Spotify video podcasts including The Bill Simmons Podcast and The Rewatchables.
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