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Podcasters Are Buying Millions of Listeners Through Mobile-Game Ads & 7 Other Stories
Episode 20
This week: Podcasts found using mobile game ads for downloads, a trio of new pixels announced, and the Independent is reframing programmatic for adve…
3 years, 5 months ago
Serial and the Importance of Content Curation & 8 other stories for September 22nd 2022
Episode 19
This week: Serial and the importance of content curation, Spotify launches audiobooks, Spanish-language TV is surging, why Wonder Media Network won’…
3 years, 5 months ago
Inaugural Business Leaders Summit Recap
Episode 18
In this episode of Sounds Profitable: Arielle Nissenblatt and Tom Webster sit down to discuss Podcast Movement, the Sounds Profitable Business Leader…
3 years, 5 months ago
One Key To Growing Podcasting We Take For Granted
Episode 17
We talk a lot about the unique content advantages in podcasting, but one key to growing the medium with an older audience might be even simpler. Cre…
3 years, 5 months ago
Programmatic Advertising Could Make Podcasting a $6 Billion Industry by 2026 & 7 Other Stories
Episode 16
This week: Analyst predicts programmatic will get podcasting to six billion in ad spend, the new iOS update takes care of AppleCoreMedia, Apple annou…
3 years, 5 months ago
Programmatic Advertising for Buyers
Episode 15
September 22nd is officially the last day of Summer, making our third and final article in our Programmatic Summer series absolutely not late to the …
3 years, 5 months ago
All We Know About Netflix's Ad Plans So Far & 9 Other Stories
Episode 14
This week: We learned something interesting about Netflix, Cross-promotions work but you might be doing them wrong, Anchor continues to be the top po…
3 years, 6 months ago
100 Years of Audio Advertising
Episode 13
In this episode of Sounds Profitable: Bryan Barletta is joined by Stew Redwine in observing the anniversary of the first audio advertisement in 1922.…
3 years, 6 months ago
Host Reads Or Announcer Reads In Podcast Advertising: Do We Have To Choose?
Episode 12
There's a lot of received wisdom that says host read ads beat announcer ads in podcasting. But is this always true? Could it even be a false choice? …
3 years, 6 months ago
Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
Episode 11
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what…
3 years, 6 months ago