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FTC Cracking Down on Endorsements & 2 Other Stories
Episode 109
Articles covered: Breakdown of FTC Endorsement GuidelinesYouTube Tests Crackdown On Ad BlockersThis LinkedIn article could have been a video podcast.…
3 years ago
New Study Examines Buyer Perceptions of Podcast Advertising & 2 Other Stories
Episode 108
Articles covered: The Podcast OpportunitySXM Shuts down StitcherFilm and TV have collapsed over the last decade.Quick HitsLong Read- Podcasts, a hot …
3 years ago
Neither Fish Nor Fowl
Episode 107
With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish…
3 years ago
Spotify Shifts Podcast Strategy, & 2 Other Stories
Episode 106
Articles covered:
Quick Hits:
Registration is open for next week’s Sounds Profitable webinar for the upcoming study The Podcast Opportunity: Buyer P…
3 years ago
Celebrity Podcasts: Successes or Sussexes?
Episode 105
This week, Tom looks at some recent data on popular podcast genres from Pew in light of Spotify parting ways with Meghan and Harry and their podcast …
3 years ago
Podcast Listeners Receptive to Political Ads & 2 Other Stories
Episode 104
This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just ListenersCan A Million…
3 years, 1 month ago
Unifying Programmatic Buying
Episode 103
Programmatic ad placement has been stuck on the waterfall for long enough. It’s time to lay the foundation for Header Bidding in podcasting. Written …
3 years, 1 month ago
Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories
Episode 102
Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts“How Do We Pivot?”: Podcasting Turns to …
3 years, 1 month ago
Podcasting's Biggest Opportunity
Episode 101
Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests th…
3 years, 1 month ago
Australian Podcast Ad Spend Up 13% & 3 Other Stories
Episode 100
This week on the Download: Why podcasters are selling subscriptions through third-party vendorsFuture of TV Briefing: CTV continues to be a black box…
3 years, 1 month ago