Podcast Episodes
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Podcast Ad Spend Isn’t Slowing as a Recession Potentially Looms & 7 Other Stories
Episode 11
This week: Podcast ad spending goes strong despite recession fears, YouTube and Twitter launched dedicated podcast spaces, advertising questions what…
3 years, 6 months ago
The Reality of Podcast Economics: I Built an Independent Women’s Podcast Network
Episode 10
In three years, Allyson Marino built and sold her own podcast company, Lipstick & Vinyl, a network built around strong female voices. Here is Allyson…
3 years, 6 months ago
The Future of Brand Safety & Suitability for Audio
Episode 10
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes pod…
3 years, 6 months ago
Podcast Ad Delivery: Make Better Sandwiches
Episode 9
Even with the best intentions, bad ad delivery can happen. But why does it happen? Credits: Written by Bryan Barletta Edited by Tom Webster Produc…
3 years, 6 months ago
Apple Ramps Up Its In-House Podcasting Efforts & 6 other stories for August 18th 2022
Episode 8
This week: Apple’s funding podcasts, brand safety tech continues to divide advertisers, what more can and should ad agencies do to support journalism…
3 years, 6 months ago
The Podcasting Problem Hiding in Plain Sight
Episode 7
Survey after survey tell us that people continue to discover podcasting every year. But is podcasting growth really a case of three steps forward, tw…
3 years, 6 months ago
Podcast Quarterly Earnings & 6 Other Stories
Episode 6
This week on The Download: Quarterly earnings, more quarterly earnings, Audio is getting its own track at Advertising Week, and Spotify is giving po…
3 years, 7 months ago
How To Approach A Podcast Industry-Wide Education Initiative
Episode 5
In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with U of Digital Managing Partner Shiv Gupta about what it means to create a comp…
3 years, 7 months ago
Programmatic Advertising for Podcasters: How to Get Started
Episode 4
The Summer of Programmatic continues! You may have already decided that programmatic advertising is important, but is it difficult to get started? Th…
3 years, 7 months ago
TikTok Eyes Podcasting? & 6 Other Stories for August 4th 2022
Episode 3
This week on The Download: New TikTok Trademark Could mean new streaming service, third-party cookies get a stay of execution from Google, Apple App …
3 years, 7 months ago