Podcast Episodes
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Is Podcasting...A Slowing Market?
Episode 10
News coverage of podcasting's "slowing market" from Podnews (https://podnews.net/update/adrip-ripping-old) and Hollywood Reporter (https://www.hollywoodreporter.com/news/general-news/analyst-downgrad…
Published on 4 years, 3 months ago
Let's Make Podcasting Metrics More Meaningful w/ Juleyka Lantigua-Williams
Episode 23
Do download numbers matter? Juleyka Lantigua-Williams doesn’t think so. There’s a better metric for gauging your podcasts success and she has the study to prove it.Key Links:Juleyka Lantigua-Williams…
Published on 4 years, 3 months ago
We Need More Women Working In Adtech w/ Twila Dang
Episode 22
Hey are you reading this? Good. Promote disenfranchised people. And listen to them. Use your privilege for good. And take this amazing advice from Twila Dang.Key Links:Twila Dang of Matriarch Digital…
Published on 4 years, 3 months ago
Up Next: A Podcast Up Front w/ Donelle Brown
Episode 21
Building a new way to do an up front for the podcasting world is tough! Bryan and guest Donelle Brown go into what it took to make the Up Next a reality, and how to make it better in the future.Key L…
Published on 4 years, 3 months ago
Podcasts, Audiobooks, and the Third Thing
Episode 9
Support the show by buying me a coffee! https://www.buymeacoffee.com/TomwebsterThe latest research from the Audio Publishers Association: https://publishingperspectives.com/2021/06/audio-publishers-a…
Published on 4 years, 3 months ago
The Influencer Marketing Advantage w/ Shreya Sharma
Episode 20
In an industry where influencer marketing is taking strides, how can podcasters get a leg up? Shreya Sharma talks with Bryan about how the lack of differences between the two needs to be recognized A…
Published on 4 years, 3 months ago
How To Field Your Own Listener Survey
Episode 8
Google Forms: https://www.google.com/forms/about/
The Optimization Trap - when NOT to rely solely on listener surveys: https://tomwebster.media/archive/no-one-likes-pizza/
On survey incentives:https://…
Published on 4 years, 4 months ago
How To Buy Host-Read Ads At Scale w/ Jordan Harbinger
Episode 19
Growing your audience through host-read ads works. But it takes time and effort. Time and effort that Jordan Harbinger has put in.Key Links:Jordan HarbingerArticle: https://soundsprofitable.com/updat…
Published on 4 years, 4 months ago
Who Doesn't Like Pizza?
Episode 7
Sean Ross on How to Have More Hits: https://powergold.com/how-to-have-more-hits/Ed Sheeran obliterates the Spotify record: https://www.musicbusinessworldwide.com/ed-sheeran-obliterates-spotify-record…
Published on 4 years, 4 months ago
Don't Forget the Intangibles of Podcast Advertising w/ Tom Webster
Episode 18
Understanding if your ad is working is absolutely critical. Brand Lift studies help you know if they are working. Tom Webster and Edison Research do a phenomenal job of telling you just that.Key Link…
Published on 4 years, 4 months ago